The reason the Million Dollar Bill can create so much "instant excitement" is the fact that being a Millionaire has always been the underlying dream of financial freedom, prestige, independence, security and personal achievement.

These bills are an instant attention-getter. Everybody who sees it wants one! Use it to increase your business or just for fun. 

The first thing to do with a $1,000,000 bill is to attach it to a letter which you'll send to your existing customers to thank them for their patronage and ask them for more business. This will make them feel special and appreciated and they'll end up giving you a lot more business because it shows you care about them. 
Increase your customer traffic. In your ads or radio spots, inform the readers or the listeners that the first 100 people (or whatever number you want to use) to visit your establishment on a certain day, will become an "Instant Millionaire". Tell them you'll give them a Million-Dollar Bill when they visit your company.
Use Million Dollar Bills as direct mail grabbers by attaching them to the top of your sales letter. This is a proven technique used by many professional copywriters! 
Get referrals! Attach your business card or label to the back of a Million-Dollar Bill. Send them to your happy customers and ask them to pass them around! You can bet that your customers will show their Million-Dollar Bill to their friends, family and business associates and guess what? Your company name and address are on them! This is a great word-of-mouth sales tool! 
Get leads! Offer Million Dollar Bills as premiums (give-aways)! 
Coupons! Stick a label on the back of each Million Dollar Bill and pass/mail them out as a coupon with a special offer on the back! 
Door openers! Pass out Million Dollar Bills as you enter an office and you'll get to see the person in charge! 
Give away Million Dollar Bills in exchange for the name and addresses of your customers! Then follow-up with special offers! One of the most creative marketing strategies you can use to give your customers a "memorable experience" for doing business with you is the Million-Dollar Bill. 
Trade Shows! Place Million Dollar Bills in your trade show booth and it will draw people in like a magnet! 
Fund Raisers! Sell Million-Dollar Bills to raise money! 
Say "Thanks A Million"! Attach the Million-Dollar Bill to your thank you notes!
You are going to boost your business when you promote it with Million-Dollar bills. Best of all, your customers will remember who gave it to them or where they bought it from. Most folks put the "Bill" in their wallets and later show it to a spouse, their kids, family members, neighbors, relatives, co-workers and even their boss you name it!
Guys! Use them to attract women! Write your phone number on a Million-Dollar Bill -- they'll keep it! 
Gals! Use them to attract men! Write your phone number on a Million-Dollar Bill -- they'll keep it! 
Gifts! Pass them out to friends, customers and business associates!