JMS Business Strategy
What do you consider as the measure of success
for your business? Profit? Sales growth? Return on investment?
Whatever you consider the most important, find out the implications,
relationship to other measures, and how to get the desired results.
The common theme that holds everything together is the pricing
decision. That's because, ultimitely, to be in business, you
need to sell something. Price forms the bridge between you and
the buyer, and between profit or loss.
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