JMS Business Strategy Books If You Care About Pricing or Business Success, Then You Need Engelson, Pricing Strategy – An Interdisciplinary Approach This book is about business success. It doesn't matter what you consider as success for your business – profit, sales growth, return on investment – this book considers the implications, relationship to other measures, and how to get desired results. The common theme is the pricing decision which forms the bridge between buyer and seller. What are the constituents of price and the rules describing price? How can one influence, or even control the price? Who should control the price? What's a good or optimum price? How is price connected to other essential objectives of the business? These questions and many others involving strategy, planning, cost, profit, competition all related to price and business success are considered in this book. Detailed mathematical analysis sections provide the rigor needed for academic study. At the same time, an easy-to-follow, conversational style, combined with a point-by-point format makes this book ideal for immediate, practical application at all business management levels. With over 200 pages, this book provides a complete discussion of the pricing equation. Some of the topics covered include: The price gap and what to do about it How to set an "ideal" price Sources of primary profit Market segmentation Cost control pricing Pricing strategies Revenue and profit optimization pricing Pricing for the future The pricing sequence The strategic triangle Price-value analysis Demand and break-even analysis Constant contribution to profit pricing Different ways to look at "profit" From absorption accounting to zero-sum market, its all here in this book! Detailed Index to Topics Covered in Pricing Strategy Books To help you decide if these pricing strategy books have information for you, click on the button below for an index to topics covered: Pricing Strategy Books Index How To Order Click on the button below for information on ordering the Pricing Strategy books Ordering Pricing Strategy Books   All information on this page copyright © JMS, 1999. This information may be copied in whole or in part as long as all copied material is credited to JMS. For More Information: Heavenly Time Machine: Science and Torah  Spectrum Analysis